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What do bourbon, U.S. Senate history, and horse racing have in common? In this episode, Andre Regard, co-founder of Kentucky Senator Bourbon, shares the story behind a brand built on history, craftsmanship, and a strong sense of identity. He also talks about the thinking behind growing a bourbon company in a crowded market and what it takes to create something people want to collect, share, and remember.
Here’s some of what we discuss in this episode:
🥃 Origin Story: Reviving a forgotten bourbon brand
⚾ Jim Bunning: Creating a personal tribute bottle
🛢️ Blending: Balancing barrels into one batch
🌎 Expansion: Taking the concept beyond Kentucky
🐎 Thoroughbreds: Launching a new racing-inspired series
0:00 – Intro
0:40 – Founding of Kentucky Senator Bourbon
2:45 – Brand Identity and Product Strategy
5:39 – The Jim Bunning Release
9:49 – Sourcing and Blending Processes
16:30 – Golf & Travel
18:02 – Expansion into Louisiana Markets
20:32 – Andre’s Law Practice & Philosophy
26:20 – New Thoroughbred Horse Series Launch
28:49 – How to order Kentucky Senator Bourbon
Resources for this episode:
Get in Touch with Andre
Phone: 859-533-0781
Email: aregard@reagrdlaw.com
Kentucky Senator Bourbon
https://www.kysenatorbourbon.com
Check us out on YouTube: https://www.youtube.com/channel/UCDXqiYR1znpjffLgoHyplOg
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